SELLING SKILLS

The 10 Essential Selling Skills

1. Educate: Sales winners educate buyers with new ideas and perspectives 2.9X more often than second-place finishers.

2. Collaborate: Top Performers rate their processes to work collaboratively with accounts to co-create value much higher than The Rest.

3. Persuade: Sales winners are much more likely to persuade buyers that they will achieve results.

4. Listen: Buyers report that 40.3% of second-place finishers didn't listen to them.

5. Understand needs: Buyers want sellers who "get it." (Understand pain-point)

6. Minimize risk: Buyers want sellers to help them avoid potential pitfalls.

7. Craft compelling solutions: Buyers report that 7 out of 10 sales winners craft compelling solutions.

8. Build trust: Sales winners set and meet expectations and build trust with buyers. They also depict the purchasing process accurately.

9. Build relationships: 62% of sales winners connect with buyers personally compared to only 45% of second-place finishers.

10. Differentiate based on value: Provide maximum value compared to competitors.

In the infographic, we share what you need to do to master each of these essential selling skills and boost your sales success.